01
Start with the communication job
Decide whether the text introduces, explains, emphasizes, or closes the video. The job determines the motion: an opener can be expressive, while captions should prioritize reading speed.
02
Choose motion that supports the words
Use typewriter and fade presets for explanation, scale and snap for emphasis, and tracking or rotation for display titles. Avoid stacking several strong effects on the same line.
03
Tune timing and hierarchy
Preview the full phrase, not isolated letters. Keep the main idea largest, stagger supporting text, and leave enough time after the entrance for viewers to read before the exit begins.
